The Internet can be such a faceless place with every website starting to look and sound the same…. how do you make your business website stand out from the crowd?

With a blog, of course!

KansasCity.com posted a great article today on how businesses are using blogs to give a personal touch to their websites. A Kansas City real estate agent uses her blog to get more clients who are interested in moving to the area, and a local bistro uses their blog, the Business Bistro, to quickly and easily introduce specials to their clients.

Several of the advantages to blogging are listed in the article and are worth repeating:

• You can keep your site updated in as little as 15-20 minutes per week.
• You need to update at least once a week with really good content that fits your audience.
• Responding to criticism through your blog comments is a great way to show responsiveness to your market.

I’d also add that you want to inject just enough of your personality that your visitors get to know you-without knowing too much!

So why do you blog? Have you seen it change your business?