How’s the copy on your site?

Wait, let me back up a little…. you might not even know what “copy” is!

“Copy” is the words on your site that persuade visitors to buy. Your headlines, your sales pages, your descriptions of your products, even the questions you ask on your website are all considered “copy.”

One of the most important skills for a website owner is learning how to be a “copywriter,” to write to sell (By the way, this is different from copyRIGHT which is how you claim ownership rights to something you’ve created.)

One of my favorite copywriting gurus, Lorrie Morgan-Ferraro, is hosting a no-cost webinar called, “Kick Start Your Copywriting Process.” This introductory webinar is a preview call for her upcoming bookcamp.

Lorrie takes the mystifying process of writing to sell and simplifies it into easy-to-follow steps. I have her Red Hot Copy to Woo Your Target Market course and use it every time I start putting together an elaborate sales page.

If you’ve ever wondered what it takes to make your words sing (and sell!) be sure to get the scoop from Lorrie.Sign up for the free webinar here.

Last Modified : June 23rd, 2008 Filed under : Tools Navigate : Previous post / Next post